Syrian designer Rami Al-Ali will not release a new collection  

Wed, 2020-06-10 12:21

DUBAI: Syrian designer Rami Al-Ali announced Wednesday his
eponymous label will not present a new Fall 2021 couture
collection.

The Dubai-based designer’s decision is a move to support a
more sustainable future by reducing the brand’s environmental
impact amid the COVID-19 global health crisis.

“We took the decision to not create a new collection this
season as we want to be more mindful about our production,”
Al-Ali said in a released statement. “Fashion is the most
adaptable industry, and very much the mirror of society.”

The Dubai-based designer’s decision is a move to support a more
sustainable future. (Supplied)

This change will extend the label’s last Spring 2020 couture
collection, which he showcased in Paris a few weeks before the
global lockdown occurred, offering adequate time for customers to
view the pieces.

According to the released statement, Al-Ali’s decision will
give him more time to work on his upcoming timeless collections
that will be announced closer to their release date.

Al-Ali is one of the region’s most celebrated designers whose
client list includes British screen star Helen Mirren,
Oscar-winning costume designer Hannah Beachler and Egyptian actress
and singer Yousra.

In a recent interview with
Arab News
, Al-Ali spoke about the “back-to-the-rootsâ€
movement that started a few years ago and has been growing
since. 

“A lot of the younger generation — representing our new
clientele — are much more patriotic and seeking to keep their
identity intact. They are very much pushing for local products,
because they speak their language. They have a global way of
thinking, but they want to keep the aesthetic traditional,†he
explained.

“Regional brands understand the aesthetics, culture and
heritage of the region, so their products are a perfect fit, but it
was quite a challenge to convince buyers to take a risk and
invest,†Al-Ali added.

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Source: FS – All – Interesting – News
Syrian designer Rami Al-Ali will not release a new
collection