DUBAI: Syrian designer Rami Al-Ali announced Wednesday his
eponymous label will not present a new Fall 2021 couture
The Dubai-based designer’s decision is a move to support a
more sustainable future by reducing the brand’s environmental
impact amid the COVID-19 global health crisis.
“We took the decision to not create a new collection this
season as we want to be more mindful about our production,”
Al-Ali said in a released statement. “Fashion is the most
adaptable industry, and very much the mirror of society.”
The Dubai-based designer’s decision is a move to support a more
sustainable future. (Supplied)
This change will extend the label’s last Spring 2020 couture
collection, which he showcased in Paris a few weeks before the
global lockdown occurred, offering adequate time for customers to
view the pieces.
According to the released statement, Al-Ali’s decision will
give him more time to work on his upcoming timeless collections
that will be announced closer to their release date.
Al-Ali is one of the region’s most celebrated designers whose
client list includes British screen star Helen Mirren,
Oscar-winning costume designer Hannah Beachler and Egyptian actress
and singer Yousra.
“Throughout human history, there hasn’t been a low curve without a
big strong rise which immediately follows. We are given a golden
opportunity to look within and outside, and seek a better change. A
change we never had the time to focus on. Times like this will only
make us stronger. Hang in there.” – Rami Al Ali, Creative Director
and Designer, speaking to @grazia_me. Click through to our stories
to see more and read the full interview.
A post shared by
Rami Al Ali Official (@ramialaliofficial) on Apr 8, 2020 at
In a recent interview with
Arab News, Al-Ali spoke about the â€œback-to-the-rootsâ€
movement that started a few years ago and has been growing
â€œA lot of the younger generation â€” representing our new
clientele â€” are much more patriotic and seeking to keep their
identity intact. They are very much pushing for local products,
because they speak their language. They have a global way of
thinking, but they want to keep the aesthetic traditional,â€ he
â€œRegional brands understand the aesthetics, culture and
heritage of the region, so their products are a perfect fit, but it
was quite a challenge to convince buyers to take a risk and
invest,â€ Al-Ali added.
Source: FS – All – Interesting – News
Syrian designer Rami Al-Ali will not release a new