DUBAI: French designer Simon Porte Jacquemus has unveiled his
eponymous brandâ€™s Spring 2021 campaign â€” and it stars
part-Moroccan models Nora Attal, Imaan Hammam and Malika
Jacquemus, who launched his label in 2009 at the age of 19,
presented his brandâ€™s combined Spring 2021 Menswear and
Womenswear collection â€” titled â€˜Lâ€™Amourâ€™ â€” via a physical
show in a rolling wheat field, about an hour outside of Paris, last
July during Menâ€™s Fashion Week.
The newly released campaign images and accompanying video were
shot by fashion photographer and filmmaker Oliver Hadlee Pearch in
the same fields of wheat where the show was set.
For her part, British-Moroccan Attal â€“ who is a runway fixture
for Jacquemus â€“ stunned wearing a cream-colored skirt and cropped
blouse paired with the brandâ€™s signature chiquito bag.
Meanwhile, Dutch-Egyptian-Moroccan Hammam was a vision in a
flared, wheat-colored pinstripe jumpsuit with thin shoulder and
22-year-old El-Maslouhi, who was born in Milan to an Italian
mother and a Moroccan father, turned heads in a pair of coral,
high-waisted trousers and a white, midriff-baring top.
The part-Arab models were joined in the campaign by other
catwalk stars, such as Mica Arganaraz, Anna Ewers, Grace Elizabeth,
Mona Tougaard and Jill Kortleve among others.
The designer also tapped Moroccan-Belgian rapper, singer and
beatmaker Hamza to create the soundtrack for the campaign
The new collection, which featured both womenswear and menswear,
served as an homage of sorts to the designerâ€™s team.
â€œWhatâ€™s so beautiful about Lâ€™Amour is how it can endure
â€” sometimes even grow stronger â€” in the absence of people being
together,â€ wrote the designer on Instagram of the offering at the
â€œNot long after my team was separated from each other, we were
all in our homes feeling the desire to work, and a new vision of
the collection emerged. We became a human chain, every step of the
creative process executed with love,â€ he added.
The designer, who spent most of his time self-isolating with his
grandmother in Provence during the pandemic, was inspired by the
local values of the region. Miroâ€™s poems, Provencal ceramic
works, cherry trees and hand-knitted tablecloths were among the
inspiration for the new collection.
Source: FS – All – Interesting – News
Nora Attal, Imaan Hammam star in new Jacquemus