New Study: The Best Vacuum Brands for Customer Satisfaction

The top vacuum brands of 2020 including Dyson, Shark, Bissell, Dirt Devil, Kenmore, Miele and Hoover

If you’re in the market for a new vacuum, two brands — Dyson and Shark — stand out among the rest according to a recent customer satisfaction survey by J.D. Power.

In this article, we’ll take a closer look at the study as well as the price differences between canister, stick and upright models.

Here Are This Year’s Best Vacuum Brands

In J.D. Power’s newest vacuum satisfaction study, Dyson and Shark outrank competitors in three different categories

Here’s a closer look at the results based on a 1,000-point scale:

  Canister Stick Upright
Dyson 847 859 853
Shark 803 855 867
Dirt Devil 833 799
BISSELL 810 820 829
Kenmore 812
Miele 844
Hoover 823

J.D. Power says it based its study on responses from nearly 4,000 customers who purchased an upright, canister or stick vacuum within the past year. The customer satisfaction ratings were determined based on six key drivers: ease of use, features, performance, price, styling/appearance and warranty. However, the study did not compare specific models between brands. 

To read more about how J.D. Power collected and indexed data, see details in the company’s online brochure.

Final Thoughts

Based on J.D. Power’s recent customer satisfaction survey, Dyson ranks highest in two categories while Shark ranks highest in one.

The same study revealed that 44% of vacuum purchases are now taking place online and that word-of-mouth recommendations have become more significant than ever.

If the price is your determining factor, you’ll most likely have better luck finding deals on a Shark. Consider looking for scratch and dent or refurbished models for an even lower price. At, we’ve found refurbished Shark vacuums for less than $100 and refurbished Dyson vacuums under $150. 

No matter what brand you end up buying, always be sure to compare prices and take recommendations into account before making your purchase, especially if you’re shopping online.

Do you have a Shark or a Dyson? Let us know what you think about it in the comments below!

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New Study: The Best Vacuum Brands for Customer Satisfaction