Lebanese designer Darin Hachem is making timeless fashion sustainable

Wed, 2020-04-22 15:53

DUBAI: Sustainability has become a hot topic in the fashion
industry. As brands and consumers become more conscious about the
material they use, Darin Hachem, founder of the eponymous label,
tells us exactly how her brand aims to be sustainable.

“The brand’s inspiration revolves around Earth, which as a
logical process brings us to thinking about the well-being of Earth
and giving back as much as it gives us,” the Lebanese designer
said in an interview with Arab News.

To do that, Hachem, who was raised in Gabon, designs timeless
clothes. “When we talk about our pieces, the idea is to create a
design that is not subject to a particular fast trend that will
vanish, but to make it valid year after year,†she explained.
 

The label, launched in 2018, sources materials from existing
stocks, if available, to avoid producing new materials that will
lead to the use and emission of environmentally-harmful
by-products. 

“We actively look for high quality natural fabrics already
present in the market to give them a second life,†Hachem said.
“It is really important to note that dead stocks and high-quality
fabrics are not incompatible concepts!â€

Not only is her label inspired by her Lebanese roots and her
African upbringing, but co-founder Fernanda Gallardo also
incorporates Mexican elements to the designs. 

 
 
 
 
 
 
 
 
 
 
 
 
 


@joysworld_ rocking the streets of Paris wearing #DarinHachemSS20
mint shirt DARINHACHEM.COM #PFW

A post shared by
Darin Hachem Official
(@darinhachemofficial) on Mar 5, 2020 at
6:45am PST

Hachem shed light on her Spring/Summer 2020 collection that was
“designed around the first abstract Lebanese artist Saloua
Choucair,†whose sculptures compare “the Lebanese people that
were and maybe still are, at some points, so diverse in terms of
religions and habits but at the same time forming one single
nation.

“The main (themes) are combinations of masculine and feminine
with geometric but also organic shapes,†she said, adding that
shades of beige are the main colors in her new collection.

Taking a trip down memory lane, the designer said she always had
a passion for the creative process of fashion and for things she
can do with her hands.

 
 
 
 
 
 
 
 
 
 
 
 
 


Stunning @nouraridaofficial wearing #DarinHachemSS19 dress! #video
by @bananalawneh @bureaudescreateurs #mfw

A post shared by
Darin Hachem Official
(@darinhachemofficial) on Feb 23, 2019 at
3:00am PST

“My grandmother Soad used to sew her own outfits, I remember
very clearly, and all the leftovers she’d keep them for me from
one summer to the other for my return from Africa,†she
recalled.

And her proudest moment as an entrepreneur? Hachem said it was
when Lebanese fashion influencer Nour Arida, who boasts more than
five million followers on Instagram, wore one of the label’s
designs.

“That day was the peak of my excitement! For me it was a
concrete moment of the result of the work and efforts put in the
brand,†she said. 

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Source: FS – All – Interesting – News
Lebanese designer Darin Hachem is making timeless fashion
sustainable